WooCommerce performance engineering

We find and fix what’s slowing down your WooCommerce store.

Slow product pages, delays at checkout, or a backend that struggles as the store grows. We investigate the cause and agree on the work needed to improve it. We can make the changes or give your developer a detailed plan.

Request a free performance audit → Send us your store URL. We’ll email a written review of its public pages within three working days. No admin access or call required.

Founded by Muhammad Anas, a former engineer on WooCommerce.com at Automattic Inc.

The problem

Where is your store slowing down?

A product page may load slowly while the rest of the store feels fine. Filters may take too long to respond, or the admin may slow down as the catalogue grows. These symptoms need investigation before anyone can recommend the right fix.

We look at the affected pages and actions, then identify what needs closer inspection. That can include the theme, plugin behaviour, database work, or services the store depends on.

Our services

How we can help

You can come to us for an audit, help making changes, or ongoing care. Each service has its own scope. We agree on fees and timing before paid work begins.

Public pages

Free performance audit

We review representative public pages and available performance data to identify visible problems. No admin access is needed. We explain what the evidence shows and what needs further investigation.

You receive

A written report within three working days, with findings, limitations and recommended next steps.

Deeper investigation

Paid performance audit

When the cause needs a closer look, we investigate using agreed access or diagnostics supplied by your team. This can include database activity, application behaviour and hosting configuration. Implementation is quoted separately.

You receive

A detailed report, supporting evidence and a prioritized plan that your developer or Tobasoft can implement.

Agreed improvements

Performance implementation

We agree on the changes and how we’ll check the result before work begins. We test the affected shopping flows, get your approval to release, and verify the changes on the live store.

You receive

Released changes, a before-and-after report, test results and a handover explaining what your team needs to maintain.

Optional retainer

Ongoing performance care

For stores that need continuing support, we monitor performance and investigate problems as the site changes. We agree on coverage and an allowance for preventative or corrective work under a separate agreement.

You receive

Performance reports, issue triage and the corrective work included in your agreement. Larger changes are scoped separately.

Choosing the next step

A free audit may give us enough evidence to propose a contained fix, after we check what the change involves. If the cause is still unclear, we’ll recommend a paid audit. After either audit, you can ask us to make the changes, take the report to your developer, or decide against further work.

If you already know what help you need, you can discuss paid work with us directly. Ongoing care is optional; implementation includes verification and handover without a retainer.

About the founder

Why I started Tobasoft

I’m Muhammad Anas, founder of Tobasoft. At Automattic, I worked on the WooCommerce.com Marketplace, a large WooCommerce store selling plugin and theme subscriptions. My work included investigating performance bottlenecks and improving backend behaviour.

I started Tobasoft to bring that experience to other businesses running on WooCommerce. When your store is slow, you need to understand what’s causing it before spending time and money on changes. Our work gives you that understanding and a practical way to act on it, whether we make the changes or your developer does.

I currently lead Tobasoft’s technical work and remain involved in every engagement.

Professional recommendations Colleagues from Automattic

From Anas’s former colleagues at Automattic

These recommendations come from engineers and team leads who worked with Anas on WooCommerce.com before he founded Tobasoft.

Akeda Bagus
Teammate · Automattic

“He consistently looked for ways to optimize systems, improve reliability, and reduce friction in critical user flows.”

Full testimonial →
Free · no call required

Get a free performance audit of your store

Send us your store URL and we’ll review representative public pages. Within three working days, you’ll receive a written report explaining what we observed, what deserves attention, and whether further investigation would be useful. You can share it with your developer.

  • The pages checked and the performance issues observed.
  • Public real-user performance data, where available, alongside test findings.
  • Initial priorities and recommended next steps.
  • A clear explanation of what the review could not establish.

This review uses public information. No admin access is needed. Diagnosing database activity, private configuration, or other backend issues requires a separate paid audit.

Your report within three working days. No call required. We won’t add you to a marketing list.

Straight answers

What people ask before they hire us.

Is Tobasoft a good fit for our store?

We work with established WooCommerce stores facing performance problems, custom behaviour, integrations, or growing technical complexity. You can involve your existing developer throughout the work.

How is the free audit different from the paid audit?

The free audit reviews public pages and available performance data to identify visible problems and initial priorities. A paid audit uses agreed private evidence or diagnostics to investigate the cause and provide a detailed, prioritized implementation plan. Neither audit includes fixes by default.

Can our developer make the changes?

Yes. You can take either audit to your own developer. If you want us to verify changes made by someone else, we can include that work in an agreed scope.

What access do you need?

The free audit does not require a login. For paid work, we agree on the minimum access or supplied diagnostics needed for the investigation or implementation.

We already use caching and a CDN. Can you still help?

Yes. Caching and a CDN are useful, but some delays come from dynamic requests, application work, database activity, or code running in the browser. We investigate the affected pages and actions before recommending a fix.

How do you protect checkout while making changes?

Before implementation, we agree on the work, the checks we will run, and a recovery plan. We test the affected shopping flows, get approval to release, and verify the changes on the live store.

What does it cost, and how long does it take?

The scope, fee, and schedule are agreed for each paid service. We propose implementation only when the findings are sufficiently understood; if the cause is still unclear, we will recommend a paid audit first.

How will we know the work helped?

We compare performance before and after the change under agreed conditions and verify the result on the live store. Where reliable real-user data is available, we consider it alongside controlled tests rather than relying on a single score.

What happens after implementation?

We verify the delivered changes and provide a handover explaining what changed and what your team needs to maintain. Ongoing monitoring and performance support are available under a separate agreement, but a retainer is not required.

Get started

Find out what needs attention

Start with a free review of your store’s public pages. If you already have an audit or a specific problem to discuss, book a call and tell us what you’re seeing.

Discuss your store

We’ll discuss the problem and what help you need. You can also book directly on Cal.com.

Prefer email? Tell us about your store at hello@tobasoft.io.